Sway looks like it will follow this exact model, at least on the iPhone. The roll out then continues to other English-speaking markets and then eventually the translations follow. Companies like Facebook often use the country as a test market, because it has a small population and the spoken language is English. Launching first in New Zealand has become a common practice for testing new Web apps and features. ![]() Microsoft is also using the app as a way to expand the preview to more users: The company says that if you sign in to Sway for iPhone, you will automatically be able to use the Sway preview on the Web as well. If you’re in New Zealand, you can download the app now from Apple’s App Store (the listing says the app was published on October 31, but Microsoft is only officially announcing the news today). Microsoft promised an iOS app would arrive next, followed by Android and Windows Phone versions in the coming months. At the time, the Sway preview debuted for Internet Explorer, Chrome, Firefox, and Safari.
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